9th
JUL

学习、整理《“营销星球”与格雷的“营销2.0”》

Posted by JCLee under 运营

“营销星球”与格雷的“营销2.0”

此文阐述了营销1.0与营销2.0的区别:

营销2.0从初级走向成熟的3个阶段:

  1. 初级阶段
  2. 社群化阶段
  3. 平台+应用化阶段

营销2.0重组“C+4P” [C=Consumer 消费者;4P=Prodution 产品、Price 价格、Place 渠道、Promotion 推广]


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